Age Group: Mixed grade levels Cookie Planner
Getting Started:
First time cookie entrepreneurs love Girl Scouts® Cookie Rookie. Made especially for Daisies, this video teaches Girl Scouts the basics, from Girl Scout Cookie™ names to essential skills girls learn. It even teaches them how to ask customers to buy cookies.
Play this 10-minute video and discuss it afterward — or stop after each section for discussion or activities. It’s up to you and your entrepreneurs!
See a summary of the show and activity ideas that reinforce the learning in the Run of Show. Help Girl Scouts get the most of the video with easy, fun learning tips and get a scene-by-scene summary.
Find more resources for first-time cookie entrepreneurs on the Girl Scouts website.
Make the most of cookie season with Cookie Business Badges! Earning a cookie badge is the best way for Girl Scouts to build essential skills. They’ll learn to think like entrepreneurs as they run their own businesses each year.
Learn more and start earning today at girlscouts.org.
Girl Scouts need to know the product they are selling. Knowing the cookie names, flavors and any special features can help them develop confidence when asking customers to buy cookies from them.
To learn all about Girl Scout Cookies®, including new Raspberry Rally™ cookies, visit girlscoutcookies.org.
A fun way to help Girl Scouts learn about the five core cookies is to play the “Top Secret Recipes” Cookie Matching Game . Explore other cookie IQ games on LittleBrownie.com.
Girl Scout safety comes first. Be sure to review all the Girl Scout Cookie Program® safety resources, including the official Safety Tips for Product Sales, on girlscouts.org/troopleaders and your council’s Safety Activity Checkpoints.
We want to sell:
Asking friends and family members to make a purchase is a great way to start selling Girl Scout Cookies®.
It’s also an opportunity for Girl Scouts to practice their cookie pitch and build people skills. Challenge them to create skits to practice what they will say to convince a customer to buy Girl Scout Cookies®. Find a pitch script and card on girlscoutcookies.org/troopleaders.
One way Girl Scouts can expand their circle of customers is through a walkabout. They will work together with a parent/caregiver and/or troop volunteer to map out their neighborhoods and sell door-to-door.
Find door hangers and other resources in the Cookie Sale Toolkit.
Find walkabout crafts and activities on LittleBrownie.com.
Whether in-person or online, there are lots of ways Girl Scouts can participate in Girl Scout Cookie™ booths and make it an epic experience!
For a fresh take on traditional in-person booths, Girl Scouts can try a drive-thru booth or pop-up cookie stand. Or girls can get creative online with a virtual pitches to local businesses. Find guides, crafts and templates for every kind of cookie booth in the Cookie Sale Toolkit and Girl Scouts’ Virtual Booth Guide.
Nothing makes a workplace happier than Girl Scout Cookies®! Have Girl Scouts ask permission to sell cookies at family member workplaces. Or, ask local businesses to buy cookies as gifts for their employees or customers. Find tips for selling in workplaces and other areas within your network in the Cookie Sale Toolkit on LittleBrownie.com.
Digital Cookie® is an exciting way for Girl Scouts to take their cookie businesses to the next level! They’ll build on their marketing efforts, learn about e-commerce and practice thinking like entrepreneurs.
This secure online system allows entrepreneurs to design personalized sites to share their goals and invite customers to support them. Learn more about Digital Cookie on girlscouts.org.
Always remember to stay safe online! Review the Digital Marketing Tips for Cookie Entrepreneurs and Families and the Supplemental Safety Tips for Online Marketing on girlscouts.org and other guidelines in your council’s Safety Activity Checkpoints.
Girl Scouts can boost sales and give back by offering customers the option to donate cookies to others. Councils or troops often select an organization to receive the donated cookies. Find ideas to promote your donation option on LittleBrownie.com.
Social media is a great way to spread the word about Girl Scout Cookie Season and help entrepreneurs grow their digital marketing skills. Help Girl Scouts reach more customers by using Girl Scouts’ and Little Brownie’s social resources for volunteers and families. Instantly share ready-made social posts to your pages or download the visuals and craft custom messages.
Check out the social media resource from Girl Scouts or browse categories on the Social Resources section of LittleBrownie.com.
Tip: Girl Scouts of all ages should partner with their parents or caregivers to develop a plan to safely market their business online. Although parents/caregivers should do the posting for entrepreneurs under age 13, all of them should have a hands-on role in marketing their cookie business. Review the Digital Marketing Tips for Cookie Entrepreneurs and Families on girlscouts.org.
Host a Girl Scouts® Cookie House Party:
Whether in-person or virtually, asking friends and family members to purchase a case of Girl Scout Cookies® is a great way for entrepreneurs to meet and exceed their goals.
Check out this introductory video that features the perks of hosting a Girl Scouts Cookie House Party and the positive impact it has when Girl Scouts share their goals.
Together, the Hostess Guide and Pitch Planner tell you everything you need to know about throwing your very own Girl Scouts Cookie House Party!
The Hostess Guide includes everything from recipes to crafts to giveaways. The Pitch Planner helps Girl Scouts come up with the perfect pitch for selling Girl Scout Cookies by the case. Find both materials on LittleBrownie.com.
Plan your party down to all the smallest details—with help from Little Brownie Bakers®!
Find all of these materials on LittleBrownie.com.
Engage Families:
When families understand the value of the Girl Scout Cookie Program®, they will give it their full support and help Girl Scouts do everything it takes to be successful.
One way to get everyone excited about the cookie season is to host a short meeting — in person or virtually. During the meeting, adults can complete permission forms and sign up to help. Check out LittleBrownie.com for more resources to help you engage families.
Encourage families to support Girl Scouts as they learn to think like entrepreneurs and run their own cookie businesses. Girl Scouts can earn all 13 pins in the collection — one unique pin for every year they participate.
Learn more about the Cookie Entrepreneur Family Pin on girlscouts.org.
For more family engagement resources, use the Girl Scouts® Cookie Family Connection Guide and Cookie Program Family Meeting Guide for your Girl Scout’s age level.
These guides include tips on how families can support their entrepreneurs, family projects, safety rules and more! You can share them at a family meeting or encourage adults to download the guides.
Track and Celebrate:
Girl Scouts can track their goals in many different ways. They can create a simple poster, use the tracker on their order card, or get creative with a themed goal tracker.
Girl Scouts are always inspired by their own progress. Invite them to make a “Go Bright Ahead” goal tracker and watch their confidence rise. It can be used for both group goals and personal goals.
Take a few moments after the Girl Scout Cookie Season closes to celebrate your Girl Scouts’ success.
Options could include donating money raised for a local cause, exploring in the great outdoors or even hosting an all-out cookie party! It’s also a great time to reflect on everything the Girl Scout Cookie™ entrepreneurs learned and accomplished over the season. Think of everything they’ve done on their own and together as a troop!
